Kungsleden
In 2020, a new identity was developed by Save-Our-Souls for the Swedish real estate developer Kungsleden AB. I was given the task of creating an iconography system that would work hand in hand with the new identity. The icons were created to clarify information in both print and digital media and played a big part in enhancing the new brand image.
The icons are all drawn using a solid, unbroken line, which is an extension of the signature used in the new logo.